I’m just going to cut to the chase: I wanted to spend less time and less money on clothing. (End blog here)
If I were to dive into this a bit deeper though, despite the concept of a capsule wardrobe not being anything new, I’d never heard of one until a few months back.
Kim Kirton, Co-Founder of UnCo approached me (Okay, more like Linkedin cyber stalked — I seriously admire that hustle) about her new business concept, where essentially their experienced team asks you about your personal style, goals, etc then curates 6–12 pieces for you. These pieces can make up to 30 styled outfits, which they also style in advance for you. Having a full time job and running a company, with a scattered sense of fashion, I was sold immediately.
UnCo simplifies the wardrobe-curation experience for women entrepreneurs and innovators in their fields who are low on time and high in ambition and social consciousness. We help them build maximum-utility wardrobes with minimum environmental impact.
UnCo does this specifically by collaborating exclusively with Canadian women designers who also manufacture their clothing right here in our beautiful homeland. I have to say, since I’ve been wearing my wardrobe nearly exclusively for the month of May, it’s been time saving and liberating. I also feel proud to be wearing high quality pieces created from vision to reality in support of and by Canadian designers.
Some of the Canadian designers/pieces in my capsule wardrobe include: CassBurr Designs, Kazz Clothing, Yoga Jeans, Zafira, Hutchison, Odeyalo, & Nicole Bridger
Capsule Wardrobes not only saves you money, but grants you more time and headspace to focus on what you are doing instead of focusing on what you’ll be wearing. This method has been adopted by some of the most famous folks like Mark Zuckerberg, Steve Jobs, even the COO of the company at work at Shopify, Harley Finkelstein. I decided to poke him over slack one day, to ask why he adopted black t-shirts and jeans as his wardrobe:
"My decision to wear a black t-shirt and jeans everyday is my minimalist, streamlined approach to personal style. It’s intentional so that I save time and effort into picking out something to wear, and can use that time towards more impactful and meaningful decisions/planning. Investing in high quality, well made pieces is also important to me” -Harley Finkelstein
Let’s be real though — we all know as femme folks if we were to walk into a room with black t-shirts on day after day, — we wouldn’t be taken as seriously. UnCo’s team adopted this model with the fierce femme in mind and pulled pieces from the best Canadian independent brands and designers that design for utility and style for the modern professional
If you answer yes to 3 or more of these questions, or know someone who does, then I highly suggest you checkout UnCo’s Indiegogo campaign to launch their concept nationwide. Several pledge tiers come with personally curated pieces as a reward.
Join me in supporting UnCo and Canadian Fashion. It’s really a no brainer.